Psychology of No Lesson 14: Your Comfort Zone Is Your Jail. It is your dungeon
The phrase “comfort zone” is the world’s biggest misnomer, and the worst use of words ever. Your comfort zone is your jail. It is your dungeon. It is your death zone. If you stay in your comfort you will not grow your business. If you stay in your comfort zone your current level of income, the current size of your business, will be as big as it gets.
Is that what you want? Is the current size of your business all you want for yourself? If so then stay in your comfort zone. If not then you MUST get outside of it. That is the only way to grow. Comfort = death in this business